Marketing/Category Director

Responsibilities

•   Full New Product Development (NPD) Responsibility: Lead and oversee the entire New Product Development process across all Rosewood product categories. This includes conceptualisation, design, prototyping, and launch of new products.

• Full Product Profit Responsibility: Manage and optimise product profitability across all categories, ensuring financial targets are met and exceeded.

• Retail Price Responsibility: Set and manage retail pricing strategies for Rosewood product ranges, ensuring competitiveness and profitability.

• Team Management: Supervise a team of 12 professionals across various functions including category management, marketing, social media, web development, and photography.

• Product Development Plan (PDP) Reviews: Conduct regular reviews of the Product Development Plans with the entire team, providing guidance and support to ensure project milestones are met.

• Artwork Sign Off: Approve all creative artwork within the product categories to maintain brand consistency and quality.

• Liaison with Agencies: Collaborate with marketing agencies to deliver comprehensive marketing strategies for all our services, ensuring a consistent brand image.

• Creative New Product Development: Brief and guide Creative teams in designing innovative and attractive product concepts.

• Brand Management: Growth of the Rosewood Brand. Oversee the management of key brands including Joules, William Morris, and Battersea, ensuring they align with the company's vision and objectives.

• Third-Party Brands: Manage relationships with third-party brands, ensuring their successful integration into the product lineup.

• Category Update Meetings: Regularly meet with the sales team to discuss product and category performance, identify growth opportunities, and facilitate trading development.

• Market Data Analysis: Stay informed about market trends and competitive landscape within the pet industry, providing insights to drive product strategy.

• Amazon Oversight: Manage and oversee Amazon operations, including creative content, sales strategies, and optimizing the brand's presence on the platform.

• Other Initiatives: Spearhead initiatives related to charity and employee well-being to strengthen the company's social responsibility and workplace culture.

• Reporting: Provide regular updates and reports to the Managing Director on category performance, NPD progress, and any critical developments within the team.

Experience and Skills

• Proven experience in a similar leadership role within the product or category management field;

• Strong understanding of product development and lifecycle management;

• Brand management;

• Exceptional analytical and financial management skills;

• Excellent team leadership and people management abilities;

• Proficient in market data analysis and strategic planning;

• Familiarity with Amazon marketplace management is a plus;

• Expectional communication and negotiation skills;

• Creative thinking and a passion for innovation.

Company Incentives

• A competitive salary and car allowance;

• On the job training;

• A Bupa health cash plan;

• Employee discount on pet products;

• Access to Perkbox;

• A paid day off for your birthday (not taken from holiday entitlement);

• 28 days holiday as standard.

Acquisition in response to this vacancy is not appreciated.