Every Pet Parent knows that a wet nose on your neck, a reassuring paw on your leg or a caressing head against your knee are all signs of unconditional love. Love that is there even in the lesser moments. And yes, that love is still there even when the contents of your favourite pillow are all over the carpet. That is why your furbaby deserves only the very best;

For more than 24 years, we have worked with passion and pleasure to develop really good products for pets. We started in the Netherlands in 1998 with the Best For Your Friend brand, with which we conquered many a pet-loving heart. Because you saw that our snacks and food had the quality you thought you would only find in a pet shop;