Vero's first brush and broom factory opened its doors in 1890: the whole of the Netherlands has been sweeping the streets with their brooms and brushes for more than 100 years.

In 1899, Frederick Taylor and Thomas Law founded the 'Tala' brand, one of Britain's best-loved kitchenware brands for more than 120 years. 

Nedac introduced the service merchandising concept in 1962, a successful retail solution for non-food products that is still an important service to our customers.

Sorbo has been making cleaning tools for every stain and spot for more than 50 years. Many people still remember the iconic slogan: "Sorbo here, Sorbo there, Sorbo is your help at home.".

George East Housewares, with fine brands like Tala and Elliott, became part of Dayes in 2008 and made its first foray into the UK market. 

The merger between Nedac and Mascot enabled us to offer an even broader range of solutions to retailers.

Together with each other, our customers and consumers, we create the best everyday essentials every day. This is where our new name "Dayes" fits perfectly.

Healthpoint's joining will allow us to grow further in the Personal Care and Health Care categories and strengthen our international position.

In 2021, we joined forces with Zenner, a hair and beauty accessories brand in the Dutch and international market.

Rosewood will become an important part of the Dayes Group. This major British Pet Care brand brings valuable expertise and experience.

Nordic Beauty Company, a leading Nordic partner in personal care, is strengthening our expertise and presence in new markets.