The power of everyday essentials, found in every home

Everyday Essentials

Leading partner in 4 categories

Our brands

Our brands are there for every moment of the day. Practical, reliable and always close by.

A smile every day

Our mission: to make families' daily lives easier, more fun and more sustainable. With 15,000+ products and 50+ brands, our essentials are always available at the right time, ready to bring a smile. At the same time, we are building a future with more impact, fewer emissions and a rapidly growing brand portfolio

Are you our everyday essential?

At Dayes, you will make a positive difference in the daily lives of more than 50 million families across Europe. Will you be our new colleague?