Purpose
We make your daily moments special
Mission
We aim to be the most trusted partner in everyday essentials, with a leading position in Pet Care, Beauty & Personal Care, Health Care and Home Care. We are always available whenever and wherever consumers need us.
Vision
We are the leading partner for European and UK retailers. By responding to the changing needs of consumers, we create brands that deliver value for customer, consumer and investor alike.
We are Agilient
agilient adj.
Pronunciation: /ˈæ.dʒɪ.li.ənt/ Etymology: Blend of agile and resilient
Definition: Describes a person, team, or organization that combines the ability to adapt quickly and flexibly (agile) with the strength to endure challenges and recover effectively (resilient).
Our story
We believe it is the little everyday moments that make all the difference: your child's smile with a nice haircut, your dog wagging happily at a tasty snack, the relief of a lozenge for a sore throat, or a sparkling clean kitchen after an evening of cooking. It is precisely at these moments that our brands and products make life just that little bit more beautiful, fun, easy and sustainable. That's why we listen carefully to what you need, so that your day can be absolutely perfect.
History
Dayes has over 120 years of experience in everyday essentials. Our rich history is full of family businesses, mergers and acquisitions and modern offices in several European countries.